Vogel Professional Education

Ads Formats

* The format dimensions may vary depending on the book series

Note on the printing documents:
We require your print materials as PDF files in PDF/X-1a CMYK standard (no RGB!) for offset printing. If spot colors (e.g., HKS, Pantone) are used, an additional charge of 400€ per spot color will apply. Please add a 3 mm bleed on all sides to the specified dimensions (W x H in mm) and include crop marks accordingly.  

Content Marketing Formats

Case Study: Your use case as inspiration for successful projects 

The case study is a popular content marketing format. Companies show how they achieve their successful projects using concrete application scenarios and be able to show their expertise at the same time. Use your references and present yourself as a reliable and competent partner. 

Your benefits:

• Not only does the content, but also the design, align with the principles of content marketing. The case study is integrated into the book layout, giving it the look of an editorial article. 
• The book and case study are read by professionals in the subject area. Readers are interested in your topic and perceive you as a solution provider in this context. 
• An info box with your contact details is included in the price, allows interested readers to contact you quickly and easily.

Scope and print data:
The case study consists of a maximum of 8 book pages, composed of texts and images. In this context, 4,300 characters (including spaces) or three images correspond to one book page.

Prices:

• Case study: 4,900 €
• Bundle offer "case study + advertisement": 6,320 €

Examples:

• Case Study Körber Digital in the specialist book "Data Analytics"
• Case Study National Instruments in "Praxishandbuch OPC UA"

Management Statement: Your Expert in the Interview

Position your employees as experts among the readership with a mangement statement. Answer your customers' frequently asked questions and use the format, combined with your communication style, to build the readers' trust in your company and strengthen the offer. 

Your benefits:

• Frequently asked questions are addressed early in the customer journey. This creates trust and transparency. 
• Communication in an interview format makes your message authentic and trustworthy.
• An info box with your contact details is included in the price. This allows interested readers to contact you quickly and easily.

Structure and content:
The management statement typically consists of questions about a specific product, process, or technology, which your technical expert answers for readers. At the same time, it can also provide an assessment of a current situation or a future development.

Scope and print data:
The case study consists of a maximum of 4 book pages, composed of texts and images. In this context, 4,300 characters (including spaces) or three images correspond to one book page.

Prices:

• Management statement: 4,200 €
• Bundle offer "management statement + advertisement": 5,760 €

Examples:

• Management Statement ABB in the specialist book "Industrie 4.0"
• Management Statement FRAGOL in the book "Heat Transfer Technique"

Digital Reach & Lead Generation

Top Story Digital:

In addition to being in the book and e-book, your case study / management statement will be displayed through Vogel Communications Group's specialist media portals. 

Scope of services:

• Placement in a print book
• Placement in an E-book
• Placement as an editorial article on the homepage of your desired specialist media portal. 
• Mention in an editorial newsletter
• Application on social media
• Search and teasers in relevant articles under "More on the topic"
• Good discoverability via search engines due to unlimited digital availability
• No blocking by AdBlocker
• Full transparency and measurability through our reporting in the Customer Center

Prices: 

• Case study + online article: 8,400 €
• Management statement + online article: 7,700 €

Lead Campaign:

Your case study will be prepared as a white paper and published as content requiring registration on your desired Vogel's specialist media portal.

Scope of services:

• Extensive contact information of potential interested parties
• Every lead goes through a qualification process to ensure high-quality information
• All leads have a valid declaration of consent 
• Leads are GDPR-compliant and accessible through our Customer Center.
• Your personal campaign manager assures the success of the campaign during the entire 3-month period. 

Price: 12,900 €

Lead Sponsoring:

You wish to unlock new customer potential but don't have the right content to start a lead campaign?
Then join one of our book lead campaigns: We'll create an exclusive dossier of editorial book content. And you'll get the leads. 

Scope of services:

• The dossier is placed behind a registration barrier, and we generate the leads for you
• As a sponsor, you'll receive 75 qualified leads interested in your topic
• All leads have a valid declaration of consent. 
• Lead characteristics are: name, contact details, job title, department, career level, industry, company size, and address 

Price: 4,500 €

Contact:
Silke Höffken
+49 931 418-2415
E-Mail: silke.hoeffken@vogel.de